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Quality is not an attribute of the object or product, it is a perception that relates a person observing or using a product to that product. Hence, quality is not absolute, but relative. In the lifecycle of a product, quality might be different along the stages. A new product could be a 'quality' product if it is chock full of bells and whistles, while later in life dependability and reliability are perhaps a better description of what is 'quality'. This makes quality hard to define: Subjective and evolving.

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