personal selling is an persuasive art of face to face communication to offer product or services as mutual benefit both to the buyer and seller to fit the flexible motive, mood and behavior to make a sale . It clarifies all doubts and build up a trust.
personal selling in marketing
in non personal selling the seller does not direct negotiating with the client
It is a two-way communication. So the selling agent can get instant feedback from the prospective buyer. If it is not according to plan he can even adjust his approach accordingly. Since it is an interactive form of selling, it helps build trust with the customer.
Discuss in detail the theories of selling with its uses in personal selling.
A drawback of personal selling, however, is its high cost.
It establishes a personal relationship between the customer and the seller.
personal selling in marketing
in non personal selling the seller does not direct negotiating with the client
It is a two-way communication. So the selling agent can get instant feedback from the prospective buyer. If it is not according to plan he can even adjust his approach accordingly. Since it is an interactive form of selling, it helps build trust with the customer.
Discuss in detail the theories of selling with its uses in personal selling.
Personal selling offers several advantages over other forms of customer communication, primarily through its ability to foster direct, two-way interactions. This allows sales representatives to tailor their messages to individual customer needs, build personal relationships, and address objections in real-time. Additionally, personal selling can create a more engaging and persuasive experience, often leading to higher conversion rates. The personal touch can also enhance customer loyalty and trust, which are vital for long-term business relationships.
A drawback of personal selling, however, is its high cost.
role of relationship marketing in personal selling
Personal selling offers several advantages, including the ability to build strong relationships with customers through direct interaction, which fosters trust and loyalty. It allows for tailored communication, enabling sales representatives to address specific needs and objections effectively. Additionally, personal selling provides immediate feedback, allowing businesses to adapt their strategies and offerings dynamically based on customer responses. This personalized approach often leads to higher conversion rates compared to other promotional methods.
The Main Priniciples of Personal selling are. -Professionalism -Negotiation -Relationship marketing
Personal selling
Professional selling