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In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies and often the automated email systems used by marketers and online merchants to follow up with Web site visitors who do not make a desired action on the Web site­-usually it is when they abandon their shopping cart.

Remarketing is a term that has been used in advertising and marketing long before the onset of ecommerce, where the phrase was used to describe the process of "reviving or renewing interest" in a product.

However, in ecommerce, the term is now more frequently used to describe the automated email systems used by merchants to follow up with Web site visitors who abandon their shopping cart. Merchants remarket to those abandoners in order to bring them back to complete a transaction on an ecommerce website. For this reason, sometimes people refer to ecommerce remarketing services as "conversion marketing" or "cart abandonment email marketing."

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