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Marketing is the strategic process of promoting, selling, and distributing a product or service to meet consumer needs and drive business growth. The marketing process typically includes the following steps:

  1. Market Research: Identifying and analyzing target markets and consumer preferences.
  2. Market Segmentation: Dividing the broader market into distinct groups based on specific characteristics.
  3. Targeting: Selecting the most appropriate market segment(s) to focus on.
  4. Positioning: Crafting a unique value proposition and brand image in the minds of consumers.
  5. Marketing Mix Strategy: Developing the 4Ps (Product, Price, Place, Promotion) to effectively reach the target market.
  6. Implementation: Executing the marketing plan and strategies.
  7. Evaluation and Control: Measuring performance and making adjustments based on outcomes and feedback.
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1w ago

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