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What is the need to study post purchase behaviour of consumers. Explain its implication for the marketers of consumer durables?

This is a statement and clearly for school.


What are the stages in consumer buying process?

There are six stages in the consumer buying process. There are: Problem Recognition which is considered as the most important, Information Search for recognizing the problem, Evaluation of Alternatives for evaluation of the product, Purchase Decision where the purchase decision falls, Purchase where the customer has decided to purchase and the Post-Purchase Evaluation where the insights of the customer of being satisfied or not.


What is the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands?

internal seach


How willl consumer reduce the post purchase dissonance?

Research on product or service before final purchase 2. Change their attitude about their decision 3. Seek new information to support the decision 4. Change the evaluation of alternative


How are decisions and the decision processes for business markets similar to those of consumer markets?

The question needs to be narrowed a bit. A distinction must be made to differentiate between the meaning of business decisions and decision processes. All business decisions are made through a formal or informal decision making process. Since the primary objective of a business is to maximize profitability, the decision process as it relates to that objective would be to assess the decision options and associated risks.The decisions and decision processes of consumers, on the other hand, can also be defined in economic term. I am assuming that the question relates to consumer purchase decisions based on product utility received by the consumer and price paid by the consumer. The consumer would normally go through a purchase evaluation process to determine if the product price justifies the utility that the consumer will enjoy.In this context, there is some similarity between business and consumer market decision making processes in terms of the economic benefit to be gained by the decision makers: profit maximization for a business and product utility maximization for a consumer. Both types of decisions involve risks and opportunity costs for both business and consumers.

Related Questions

What is consumer behaviour?

Consumer behaviour is the way a person reacts to purchase focussed marketing material or actions. It can be the psychology behind interpreting an advert, to why people look at the middle shelves before the ones closest to the ground. It is how you behave in shops, online or even when you talk about products/services to the people you know (word of mouth). Consumer behaviour is a wide ranging topic!


What has the author Liyu Wu written?

Liyu Wu has written: 'Guangzhou consumer behaviour towards the purchase of shampoo'


What is the need to study post purchase behaviour of consumers. Explain its implication for the marketers of consumer durables?

This is a statement and clearly for school.


What are the stages in consumer buying process?

There are six stages in the consumer buying process. There are: Problem Recognition which is considered as the most important, Information Search for recognizing the problem, Evaluation of Alternatives for evaluation of the product, Purchase Decision where the purchase decision falls, Purchase where the customer has decided to purchase and the Post-Purchase Evaluation where the insights of the customer of being satisfied or not.


What is the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands?

internal seach


How willl consumer reduce the post purchase dissonance?

Research on product or service before final purchase 2. Change their attitude about their decision 3. Seek new information to support the decision 4. Change the evaluation of alternative


Where should the consumer make a decision on which vehicle to purchase?

Don't buy off of dealerships. You should comparison shop then make a descision.


List the steps in the consumer decision process?

recognition of the problem, search, evaluation of alternatives purchase decision, purchase act, post purchase evaluation then feedback cycle repeats interpersonal determinants------- cultural influences family influences and social influences personal determinants------ needs and motives, perceptions attitudes, learning and self concept


How are decisions and the decision processes for business markets similar to those of consumer markets?

The question needs to be narrowed a bit. A distinction must be made to differentiate between the meaning of business decisions and decision processes. All business decisions are made through a formal or informal decision making process. Since the primary objective of a business is to maximize profitability, the decision process as it relates to that objective would be to assess the decision options and associated risks.The decisions and decision processes of consumers, on the other hand, can also be defined in economic term. I am assuming that the question relates to consumer purchase decisions based on product utility received by the consumer and price paid by the consumer. The consumer would normally go through a purchase evaluation process to determine if the product price justifies the utility that the consumer will enjoy.In this context, there is some similarity between business and consumer market decision making processes in terms of the economic benefit to be gained by the decision makers: profit maximization for a business and product utility maximization for a consumer. Both types of decisions involve risks and opportunity costs for both business and consumers.


What is the consumer buying process?

Since there are so many things that one can buy, it would take more specific information to answer this question.There are five consumer buying processes. They include problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior.


What is a consumer good?

consumer good is when you buy or purchase a good. consumer good is when you buy or purchase a good.


What are the stages of purchasing?

The stages of purchasing typically include awareness, consideration, decision, and post-purchase evaluation. During awareness, the consumer identifies a need or want. In the consideration stage, they research and evaluate options. The decision stage involves making the final purchase, and post-purchase evaluation assesses satisfaction and potential repeat purchases.