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"International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."

International trade is the exchange of goods and services between countries. This type of trade gives rise to a world economy, in which prices, or supply and demand, affect and are affected by global events.

Differences between international Trade and international Marketing-

-Trade includes both buying and selling activities, international marketing concentrates on selling aspect of the exchange process.

-Selling concentrates on finding buyers for given quality and quantity products on most advantageous terms for the seller. The marketing focuses on the total process of deciding the product quality and quantity, and exchanging these with the buyers with a view to maximize benefits for both the parties involved in the exchange process.

-A third difference is the difference in the items exchanged. For example, different types of currencies are often traded across international borders.

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Jonathon Willms

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4y ago

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