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What is the Definition of service marketing by AMA?
Service marketing means buying & Selling of services with the customer satisfaction that includes intangibility, heterogeneity, perish ability & inseparability from customers such as Tourism Service, Telecommunications Service etc.
How companies differentiate and position their products for maximum competitive advantage Answer?
the companies differentiate and position their products as a competitive advantage through products,product packing,pricing,after sales services.
Characteristics of service and their marketing implication?
The characteristics of service are perish ability, intangibility, heterogeneity variability, and inseparability. Their marketing implication are that quality is reliant upon uncontrollable factors, lack of being sure whether the deliveries are the correct ones to be promoted and planned, satisfaction and delivery to the customer are dependent on employees.
How could carrefour differentiate itself from wal-mart?
there is already a big and huge difference
What is the most common way firms differentiate between consumer group?
based on age and gender
Is patent is real account or nominal?
Copyright, patent, goodwill... all r intangible assets. All assets falls into real account irrespective of their tangibility and intangibility.
What you meaning of level of tangibility?
The word "tangibility" used in this setance usuallly means "Possible to be treated as fact". Therfore the phese would mean "level of fact" or level of accuracy"
How do you overcome the problem of intangibility in education sector?
mukesh pawar
What words containing the root word tang?
Tangible or tangibility
What are 5 determinants of service quality for a bank?
tangibility, reliability, responsiveness, empathy and assurance
What are the salient features of financial services?
intangibility inseparable heterogeneity perishability fiduciary responsibility
What is the Introduction of characteristic of service?
The introduction of characteristics of service refers to identifying and understanding the unique attributes that differentiate services from goods. These characteristics include intangibility, inseparability, variability, and perishability, which impact how services are designed, delivered, and consumed. Understanding these characteristics is crucial for developing effective service strategies and enhancing customer experiences.
Does service characteristic of intangibility change once a service is placed on the web?
The intangibility of a service does not fundamentally change once it is placed on the web; the service remains inherently non-physical. However, the online platform can enhance perceived value through visual elements, user experience, and accessibility, making the service feel more tangible. Additionally, digital tools can provide demonstrations or previews, helping consumers better understand and evaluate the service. Ultimately, while the essence of intangibility remains, the online presentation can influence consumer perceptions.
What is tangibility spectrum?
The tangibility spectrum refers to a range that categorizes products or services based on their physical presence or touchability. At one end are physical, tangible products like clothing or electronics, while at the other end are intangible services like education or consulting. Companies may fall at different points along this spectrum based on the nature of their offerings.
What is the definition of perishability variability inseparability and intangibility in service characteristic?
Perishability is relating to the fact that services can not be stored. They must be consumed when offered, they can not be held or stocked. Variability is when the quality of services varies due to who provides them. Also where, when and how they are provided. Inseparability is when services can not be separated from there providers. Intangibility is when services can not be seen, tasted, heard, smelt or felt. Services are performed not produced.
What factors influence how and when cells differentiate within differentiate organisms?
well, they change in an organism and are influenced by differentiate
Differentiate articulation from enunciation?
differentiate articulation from enunciation?
