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Walmart has positioned itself as the low-cost leader. People trust that they can find almost anything at Walmart for the best price.

Target is positioned as a best-value store. Target only carries a few carefully selected brands that have great quality for a reasonable price.

Louis Vutton has positioned itself as a luxury brand and status symbol.

American Apparel is positioned as a brand for rebellious youth and commands premium pricing for its American-made products.

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