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The level of the customer service must be high standard to make customer satisfied also it has to stay within organisational goal limit. If we go beyond the limit it may cost too much then necessary.

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In marketing what is customer satisfaction Explain the importance of customer satisfaction.?

Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range of services offered by a business. The need to satisfy customer for success in any commercial enterprises is very obvious. The income of all commercial enterprises is derived from the payments received for the products and services to its external customers. Customers are the sole reason for the existence of commercial establishments. Since sales are the most important goal of any commercial enterprise, it becomes necessary to satisfy customers. For customer satisfaction it is necessary to establish and maintain certain important characteristics like: a. Quality b. Fair prices c. Good customer handling skills d. Efficient delivery e. Serious consideration of consumer complaints. Satisfaction is the feeling of pleasure or disappointment attained from comparing a products perceived performance (outcome) in relation to his or her expectations. If the performance falls short of expectations, the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted.


Customer service starts with the first contact a customer has with your organisation and only ends when the customer is satisfied explain this statement?

This statement emphasizes that customer service is a continuous process that begins the moment a customer interacts with a company, whether through inquiries, purchases, or support. Every touchpoint contributes to the overall customer experience, shaping perceptions and expectations. The service journey concludes only when the customer feels their needs have been met and they are satisfied with the resolution. Therefore, consistent and attentive service throughout this journey is crucial for building loyalty and trust.

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