In the world of marketing and customer targeting, there are four main bases for effective segmentation:
Geographic: This divides your audience based on location. You can segment by continent, country, state, city, or even zip code. You can also consider factors like population size (urban, suburban, rural) to tailor your approach.
Demographic: This focuses on factual characteristics of your audience like age, income level, education level, occupation, and even family size. This can be a good starting point for understanding broad customer groups.
Psychographic: This dives deeper into the psychology of your target audience. It considers their values, interests, lifestyles, and personalities. This helps you understand what motivates them and what resonates with them emotionally.
Behavioral: This segmentation looks at how your audience actually interacts with your product or service. It considers factors like purchase history, usage patterns, and brand loyalty. This allows you to target customers based on their past actions and predict future behavior.
The basic conditions of an effective segmentation include actionable, measurable and differential. Other conditions include substantial and accessible.
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
gender segmentation, age segmentation, geographic segmentation..
segmentation, differentiation, positioning
Companies navigate market segmentation by conducting thorough market research to identify distinct customer segments, selecting relevant criteria for segmentation, and tailoring marketing strategies to meet the specific needs of each segment. This process enables companies to optimize resource allocation, enhance customer satisfaction, and gain a competitive edge by offering targeted products and services to different customer groups. Through continuous monitoring and adaptation, companies ensure that their segmentation strategies remain effective in dynamically evolving markets.
geographic segmentation
The basic conditions of an effective segmentation include actionable, measurable and differential. Other conditions include substantial and accessible.
peoples status, wants and needs
Measurable Substantial Accessible Differentiable Actionable
Four founctions: 1. Make planning 2. organizing wise segmentation 3. Leading of any factory and others support 4. Controlling must be effective.
Four founctions: 1. Make planning 2. organizing wise segmentation 3. Leading of any factory and others support 4. Controlling must be effective.
Demographic segmentation: dividing markets based on factors such as age, gender, income, education, etc. Psychographic segmentation: categorizing consumers based on lifestyle, values, attitudes, and interests. Behavioral segmentation: grouping consumers based on their purchasing behavior, such as usage rate, brand loyalty, or benefits sought. Geographic segmentation: segmenting markets based on location, such as region, climate, population density, or urban/rural areas.
Four founctions: 1. Make planning 2. organizing wise segmentation 3. Leading of any factory and others support 4. Controlling must be effective.
Four founctions: 1. Make planning 2. organizing wise segmentation 3. Leading of any factory and others support 4. Controlling must be effective.
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Most company use data analysis application or crm software
There are many books which cover the topic of Psychographic Segmentation. Two of these books include 'Lee and Psychography' by Gamaliel Bradford and 'Psychographic Targeting and Message Customization in Online Advertising by Samuel Smith.