How are supply channel intermediaries consistent with logistical and organisational requirements?

Anonymous

∙ 11y ago

Updated: 5/15/2025

Supply channel intermediaries play a crucial role in aligning logistical and organizational requirements by facilitating efficient movement of goods from producers to consumers. They help optimize inventory management, reduce transportation costs, and enhance distribution speed, ensuring that products reach the right place at the right time. Additionally, intermediaries can provide valuable market insights and support demand planning, which further aligns logistics with overall business strategies. Ultimately, they enhance operational efficiency while allowing organizations to focus on core competencies.

AnswerBot

∙ 1mo ago

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How supply chain management can contribute to the marketing success of these retailers?

The term 'fast fashion' has become very much de rigueur within the fashion retailing industry. Retailers have to react quickly to changes in the market, possess lean manufacturing operations, and utilize responsive supply chains in order to get the latest fashions to the mass market. Stores such as H&M, Zara, Mango, Top Shop and Benetton have been tremendously successful in being responsive to the fashion needs of the market. Excellent logistical and marketing information systems are seen as key to the implementation of the 'fast fashion' concept. 'Fast fashion' is the emphasis of putting fashionable and affordable design concepts, which match consumer demand, on to the high street as quickly as possible. These retailers get sought-after fashions into stores in a matter of weeks, rather than the previous industry norm, which relied on production lead times ranging from six months to a year. The concept of 'fast fashion' relies of a number of central components: excellent marketing information systems, flexible production and logistics operations, excellent communications within the supply chain, and leveraging advanced IT systems. These components allow stores to track consumer demand, and deliver a rapid response to changes in the marketplace. The results are invigorating for fashion retailers, with 'fast fashion' retailers' sales growing by 11 per cent, compared with the industry norm of 2 per cent.

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