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Pay attention to trends. Nike is a lifestyle product. That means it can do really well on social networking sites if you can get people to talk about how great nike products are.

I would invest a lot into building up and monitoring social network chatter for brand enhancement. You can use many of the sites to see what people are saying about your products.

By doing this you can do "damage control" on new products and really get a feel for what people want in your products w/o doing expensive test groups where the data isn't very accurate anyway.

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16y ago

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