To obtain a distributorship in Hindustan Unilever Limited (HUL), you typically need to submit an application through their official website or contact their regional offices directly. It's important to demonstrate a solid business plan, relevant experience in distribution, and a good understanding of the local market. Additionally, having a strong financial background and infrastructure to support distribution operations can enhance your chances of being selected. After evaluation, HUL may conduct interviews or assessments before finalizing the distributorship agreement.
Harish Manwani
As of July 2014, Sanjiv Mehta is the CEO of HUL, and Harish Manwani is the company's Chairman. Hindustan Unilever Limited was started in 1932.
HUL is a subsidiary of the Unilever brand. The acronym for the company stands for Hindustan Unilever and is based in Mumbai, India. The parent Company, Unilever is based in Britain.
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Objectives of HUL
Marketing Mix Strategy of HUL (4Ps) Product Strategy HUL offers wide product range across daily-use categories: Food: Maggi, Kissan, Knorr, Bru, Lipton Personal Care: Lux, Lifebuoy, Dove, Sunsilk, Clinic Plus, Pond’s Home Care: Surf Excel, Rin, Vim, Comfort Ayurvedic/Natural: Ayush, Indulekha Focus: Quality + innovation + mass + premium both Price Strategy Penetration pricing → For mass products (Lux, Rin, Lifebuoy) Premium pricing → For premium brands (Dove, Tresemme, Indulekha) Small sachet pricing → ₹1–₹10 packs for rural & low-income buyers Focus: Affordable + premium both 3Place (Distribution) Strategy Strong distribution network: 8+ million retail outlets Urban + Rural reach Modern trade + E-commerce: Amazon, Flipkart, Blinkit, Zepto, BigBasket Project Shakti: Rural women entrepreneurs as distributors Focus: Maximum availability everywhere 4Promotion Strategy TV + Digital + Print + Outdoor ads Celebrity endorsements High emotional storytelling ads (Surf Excel, Lifebuoy, Dove) Heavy digital + influencer marketing Focus: Emotion + trust + brand recall Summary (In One Line) HUL’s marketing mix strategy = Strong brands + affordable pricing + massive distribution + emotional advertising
HUL means HULSOOR
Hul Jharkhand Party was created in 1968.
actually HUL is merger of Indian and Britain companies based in India
Gillette is not a product of HUL, it is a product of P&G.
HUL (Lux, Surf Excel, Rin, Lifebuoy, Dove), Godrej Consumer (Godrej No.1, Cinthol, Goodknight), Reckitt (Dettol range), Dabur (oral & personal care), P&G (Ariel, Tide, Pantene, Head & Shoulders), and Marico (Parachute hair care range).
Harish Manwani
Pharma Company distributorship