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Examples of pricing strategies in Indian context?

Wall-Mart launch a new range of own-label soups. This is an economy brand.Cunard launch two new cruise ships. The service is high price and high quality with a premium price.A cable TV provider moves into a new area and needs to achieve a market share. The company uses a penetration approach to gain market share. Prices could be increased at a later date.Holiday Inns try to fill hotels during winter weekends. This is an example of 'off peak' pricing.Burger King introduces a new range of value meals. There is a lot of price competition in the fast food market, hence the value approach.Nokia launch a new videophone. This is a new, innovative product that can claim a higher price. Skimming is only an option in the short-term since competition will be inevitable.


What does a good positioning strategy involve?

There are four items that are typically involved in a good positioning strategy: 1) Start a brand new company. 2) Launch a new and innovative product or service. 3) Develop additional leads to go with the leads one already has. 4) Increase market shares.


How can an entrepreneur seeking funds to launch a business convince potential leaders and investors that a market for the product or service really does exist?

Produce a survey result/response. And explain the potential need for the product.


How to launch a business plan to for a new business?

first of all you need to know what kind of business is?and make a market survey for the comoddities and make a plan for the marketing


Why does market research reduce the risk of a new product launch?

Performing market research does not guarantee success, but just because someone thinks a new product is a great idea does not mean everyone will think so. Market research will show if there is a need for such a product and how likely prospective customers would accept it and purchase it.

Related Questions

What is market situation analysis?

A market situation analysis is used to analyse the current market or industry in which you would like to launch a new product. It identifies major competitors within that market, therefore allowing you to plan the launch of your new product accordinly.


What to do before opening new product in a market?

Before a launch a new product or expand into a new market, you need market research to inform you about your markets' expectations.


What is the Market Research Analysis?

The Market research analysis is the method to understand the current market and see the product and market fit on the new launch. It also considers if the market is price-sensitive or quality sensitive.


What is a product launch formula?

A product launch formula is the method in which you introduce a new product to the market for consumers to use and purchase. Successful product launch formulas can result in a many sales and repeat customers.


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Examples of pricing strategies in Indian context?

Wall-Mart launch a new range of own-label soups. This is an economy brand.Cunard launch two new cruise ships. The service is high price and high quality with a premium price.A cable TV provider moves into a new area and needs to achieve a market share. The company uses a penetration approach to gain market share. Prices could be increased at a later date.Holiday Inns try to fill hotels during winter weekends. This is an example of 'off peak' pricing.Burger King introduces a new range of value meals. There is a lot of price competition in the fast food market, hence the value approach.Nokia launch a new videophone. This is a new, innovative product that can claim a higher price. Skimming is only an option in the short-term since competition will be inevitable.


How much money did Failure to Launch gross domestically?

Failure to Launch grossed $88,715,192 in the domestic market.


How to conduct effective market research for a new product launch?

To conduct effective market research for a new product launch, start by defining your target audience, analyzing competitors, conducting surveys and focus groups, and gathering feedback from potential customers. Use this information to make informed decisions about your product's features, pricing, and marketing strategy.


How do you become a entreupenure?

You come up with an idea for a new product or service and market it.


What does a good positioning strategy involve?

There are four items that are typically involved in a good positioning strategy: 1) Start a brand new company. 2) Launch a new and innovative product or service. 3) Develop additional leads to go with the leads one already has. 4) Increase market shares.


How can an entrepreneur seeking funds to launch a business convince potential leaders and investors that a market for the product or service really does exist?

Produce a survey result/response. And explain the potential need for the product.


How to launch a business plan to for a new business?

first of all you need to know what kind of business is?and make a market survey for the comoddities and make a plan for the marketing