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Wall-Mart launch a new range of own-label soups. This is an economy brand.
Cunard launch two new cruise ships. The service is high price and high quality with a premium price.
A cable TV provider moves into a new area and needs to achieve a market share. The company uses a penetration approach to gain market share. Prices could be increased at a later date.
Holiday Inns try to fill hotels during winter weekends. This is an example of 'off peak' pricing.
Burger King introduces a new range of value meals. There is a lot of price competition in the fast food market, hence the value approach.
Nokia launch a new videophone. This is a new, innovative product that can claim a higher price. Skimming is only an option in the short-term since competition will be inevitable.

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Explain the evolution of sales management function in Indian context?

explain the evolution of sales management function in Indian context


What are the marketing strategies which MDH-masala brand is using?

MDH was the first Indian spice company to begin marketing their spices in small, attractive and easy to use packets. It has also done well with a media ad campaign that features an elderly, charismatic actor. Currently, the company is focused on examining consumer buying behavior to predict trends, then using this knowledge to develop new products.


Full form of ins?

Indian Naval Services


Which marketing philosophy is followed by nokia company?

This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia in India. After studying the past of the company and the history of Indian mobile industry, Nokia's marketing strategies are examined through secondary resources. Then to check the effect on the consumers, semi-structured interviews of a few mobile phone dealers in India are taken. Here, interviews as a tool of qualitative research is adopted to create a deep understanding of the customers perceptions. To get a generalized view, mobile phone dealers are interviewed as they deal with many consumers and can give the opinion of the market as a whole. The findings advised that consumers preferred Nokia over all other brands due to features of the phone. Features such as user friendliness, rough and tough body, long life etc were believed to be the reasons of success. Though the marketing strategies have been aggressive, they were not the reason for high market share of the company.


What kind of customer service do you get at Northface company?

indian customer

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