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Wall-Mart launch a new range of own-label soups. This is an economy brand.
Cunard launch two new cruise ships. The service is high price and high quality with a premium price.
A cable TV provider moves into a new area and needs to achieve a market share. The company uses a penetration approach to gain market share. Prices could be increased at a later date.
Holiday Inns try to fill hotels during winter weekends. This is an example of 'off peak' pricing.
Burger King introduces a new range of value meals. There is a lot of price competition in the fast food market, hence the value approach.
Nokia launch a new videophone. This is a new, innovative product that can claim a higher price. Skimming is only an option in the short-term since competition will be inevitable.
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Explain the evolution of sales management function in Indian context?
explain the evolution of sales management function in Indian context
What are the marketing strategies which MDH-masala brand is using?
MDH was the first Indian spice company to begin marketing their spices in small, attractive and easy to use packets. It has also done well with a media ad campaign that features an elderly, charismatic actor. Currently, the company is focused on examining consumer buying behavior to predict trends, then using this knowledge to develop new products.
Full form of ins?
Indian Naval Services
Which marketing philosophy is followed by nokia company?
This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia in India. After studying the past of the company and the history of Indian mobile industry, Nokia's marketing strategies are examined through secondary resources. Then to check the effect on the consumers, semi-structured interviews of a few mobile phone dealers in India are taken. Here, interviews as a tool of qualitative research is adopted to create a deep understanding of the customers perceptions. To get a generalized view, mobile phone dealers are interviewed as they deal with many consumers and can give the opinion of the market as a whole. The findings advised that consumers preferred Nokia over all other brands due to features of the phone. Features such as user friendliness, rough and tough body, long life etc were believed to be the reasons of success. Though the marketing strategies have been aggressive, they were not the reason for high market share of the company.
What kind of customer service do you get at Northface company?
indian customer
What is Strategic Sale in Indian Context?
strategic sale in Indian context is the market share of the company.
Explain the evolution of sales management function in Indian context?
explain the evolution of sales management function in Indian context
Should titles of controller and treasurer be adopted under Indian context?
controller and treasurer be adopted under Indian context
Should the Titles of controller and treasurer be adopted under Indian context?
controller and treasurer be adopted under Indian context
What is the significance of consumerism in Indian context?
significance of consumerism
What is the opposite gender of Indian?
The opposite gender of Indian is generally considered to be non-Indian or of a different nationality depending on the context.
What is Awoh in Indian Symbols?
Awoh is not a common term in Indian symbols or language. It does not have any specific meaning in the context of Indian culture or symbols.
What is rule of law and its features in Indian context?
What must be done that must be legal, fair and reasonable. Nothing can be done arbitrarily in reaspect of excutive, judically and legislative. This is the simpliest concept of Rule of Law in Indian context.
What is the Expansion of BIFR in the context of Indian Industry?
Board for Industrial and Financial Reconstruction
Vanaja iyengar contribution to mathematics?
'Reconstruction of the Indian home in the modern context'
What country of literature did the Ramayana and the Mahabharata examples of?
The Ramayana and the Mahabharata are examples of Indian literature, specifically ancient Indian epic literature. They are revered texts in Hindu culture and have had a profound influence on Indian society and religious beliefs.
What is Zucchini called in Hindi or in India -?
Zucchini as it is not an Indian fruit, yes it is a fruit! Although in a culinary context, zucchini is treated as a vegetable. A similar vegetable in the culinary context is the Ridge-gourd. Indian name : Turai or Tori.
