How can you sell architectural services?

Answer 1

The best way to sell your services is still by word-of-mouth. Nothing beats word-of-mouth marketing in terms of credibility, but if you do not have enough clients yet to generate positive feedback and build a solid reputation in the industry, there are other marketing strategies you can explore.

First, build your marketing plan. Determine your target market. What's your strength as an architect? Where would you like to focus? Once you have decided on your target market, know their needs and concerns. Write down every possible concern that your client might have so when you meet them face-to-face or talk to them on the phone, you will be able to have answers to their questions. You can persuade clients to "buy" your ideas when you are able to address all of their concerns. Be sincere and confident, and never sound desperate for clients.

Second, take advantage of visual marketing and social media. An architect's work is highly visual. Show your work online. Have your own website and get a reliable hosting service. Talk about what you do, and more importantly, show the world the work that you do. This would make you look professional. Post and share your work on social media pages like Google+, LinkedIn, and Facebook. Get your clients excited about your ideas or your project by presenting them in 3D renders. 3D renders are easy to understand. Your clients will be able to better appreciate their future property if it's presented in photo-realistic 3D renders.