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"There is only one valid definition of business purpose: to create a customer. It is the customer who determines what a business is. What the business think it produces is not of first importance - especially not to the future of the business and to its success. What the customer thinks he is buying and considers 'value' is decisive - it determines what a business is, what it produces and whether it will prosper." - as summarized by Peter Drucker, 1989,(3).

"There is only one valid definition of business purpose: to create a customer. It is the customer who determines what a business is. What the business think it produces is not of first importance - especially not to the future of the business and to its success. What the customer thinks he is buying and considers 'value' is decisive - it determines what a business is, what it produces and whether it will prosper." - as summarized by Peter Drucker, 1989,(3).

A total customer satisfaction program benefits you in several ways:

  • increase repeat purchase;
  • increase the dollar value of purchase;
  • ease your cashflow;
  • creates positive word-of-mouth promotion for your company;
  • differentiate you from your competition;
  • minimize price sensitivity;
  • improve employee morale;
  • retains your customers;
  • increase your productivity;
  • foster better employee/supplier relatioship
  • (answered by saranrajh)
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Describe how your organisation's service offer meets customer expectations?

First, you should research the expectations of your customers. Then, in order to meet those expectations your organization needs to set service standards that are defined in terms of customer expectations. Now that terms are set, you should develop operational plans that detail how to achieve the standards of service. These plans should be implemented and continuously monitored for success.


Why customer service important to company?

Customer service is crucial for a company as it directly impacts customer satisfaction and loyalty. Positive interactions foster trust and encourage repeat business, which can lead to increased sales and revenue. Additionally, strong customer service can enhance a company's reputation, attract new customers through word-of-mouth, and differentiate the brand in a competitive market. Ultimately, effective customer service contributes to long-term success and growth.


What is the importance of customer service in marketing?

There are many reasons of customer service, I'll mention several of them: 1. For better social media Support, 2. For a deeper understanding of buyer personas, 3. Fore Setting Customer Expectations, 4. For unified messaging & communications, 5. For PR/Marketing promotion of customer success & happiness


What refers to the actions taken to meet the needs of customers?

The actions taken to meet the needs of customers are referred to as customer service or customer support. This involves understanding customer expectations, addressing inquiries and complaints, providing assistance, and delivering a positive experience throughout the customer journey. Effective customer service aims to build loyalty and satisfaction, ultimately contributing to the overall success of a business.


What does high order service mean?

High-order service refers to a level of service that goes beyond basic or standard offerings, often incorporating personalized experiences, exceptional customer support, and a focus on client satisfaction. It typically involves anticipating customer needs, providing tailored solutions, and maintaining strong relationships. This type of service is crucial in industries where customer loyalty and differentiation are key to success.

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What refers to the actions taken to meet the needs of customers?

The actions taken to meet the needs of customers are referred to as customer service or customer support. This involves understanding customer expectations, addressing inquiries and complaints, providing assistance, and delivering a positive experience throughout the customer journey. Effective customer service aims to build loyalty and satisfaction, ultimately contributing to the overall success of a business.