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A demographic, is generalized information about a specific target market (or, in common terms, who you are selling to). These are the most common sections described in Demographics Gender
Age
Location (Urban, Suburban, Country)
Education
Income/Career
Psychographics refer to the more psychological aspects of your target audience. These can include: Shopping Patterns
Purchase Behaviour
Lifestyle (Activities, hobbies etc.)
Opinions or Values
They relate to each other, because you need both to complete a target audience definition. You cannot simply say that your audience is: Male & Female, 18-25, urban. In order to complete a full overview of your target audience for your marketing plan, include both demographics and psychographics. A more targeted and specific audience, will help develop your marketing plan.

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