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Many ways, you pick whats best. 1. Building false values. 2. Providing answers to problems. 3. Present ways to build esteem. Play on weakness. 4. Offer a quick fix. 5. Offer a solution to the root of a problem. 6. Present benefits worthy of expense. 7. Play on ones desires of their aspiring image. 8. Supply information on their interests. 9. Statements of prejudice (facts based on limited information), leave out the rest of the story. 10. Taking advantage of their lack of drive to find their own answers. There is a time and place for everything. Many advertisements are combined.

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