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What is the Three basic ideas of the marketing concept?
customer satisfaction, total company effort, sales growth
What is the difference between total customer value and total customer cost?
The difference between total customer value and total customer cost is__________.
What is the difference between total quality management and total quality marketing?
Total quality marketing is a subset of Total quality management (TQM) If TQM believes that all the management processes are focused on the achievement and improvement of customer satisfaction then total quality marketing is how the marketing department should operate.
What is the percentage of total purchases made by a customer called?
the percentage of total purchases made by a customer in your store is called ?
Explain the difference between share of customer and customer equity. Why are these concepts important to marketers (?
Share of customer refers to the portion of a customer's total spending within a category that is captured by a specific brand or company, while customer equity represents the total value a company derives from its entire customer base over time. These concepts are important to marketers because understanding share of customer helps in strategizing to increase sales from existing customers, and customer equity provides insights into the long-term profitability and value of the customer relationship. By focusing on these metrics, marketers can tailor their approaches to enhance customer loyalty and drive sustainable growth.
Define Total Quality Management?
A philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction.
What is the total quality?
Total quality refers to the overall level of excellence in a product or service, achieved through an organization's commitment to continuous improvement, customer satisfaction, and efficient processes. It encompasses all aspects of the organization, from product design and production to customer service and employee satisfaction.
What do companies need to do to achieve total customer satisfaction?
A organsation can conduct a market resarch using questionares to see if customer are satisfed with product that the campany had offered
What is the Three basic ideas of the marketing concept?
customer satisfaction, total company effort, sales growth
Which customer driven quality operational performance improvement and organizational and personal learning are three categories of?
Customer-driven quality, operational performance improvement, and organizational and personal learning are three categories of Total Quality Management (TQM) principles. These categories emphasize the importance of meeting customer needs, enhancing process efficiency, and fostering a culture of continuous learning within an organization. By focusing on these areas, organizations can achieve higher levels of quality, operational effectiveness, and employee engagement, ultimately leading to improved customer satisfaction and business success.
What does a company hope to achieve with a total quality management program?
A company hopes to achieve enhanced customer satisfaction, improved product quality, and increased operational efficiency through a total quality management (TQM) program. By fostering a culture of continuous improvement and involving all employees in quality initiatives, the company aims to reduce waste, lower costs, and boost competitiveness. TQM also seeks to strengthen teamwork and communication across all levels of the organization, ultimately leading to better decision-making and innovation.
What is the main goal six sigma?
The two main goals of Six Sigma are cost reduction and total customer satisfaction.
What is the main goal of sigma six?
The two main goals of Six Sigma are cost reduction and total customer satisfaction.
What is tqm?
TQM stands for total quality management. TQM is a management approach for an organization, centered on quality, based on the participation of all its members. It focuses on long-term success through identifying and prioritizing customer requirements, setting and aligning goals, and providing deliverables that warrant customer satisfaction (as well as customer delight). It also measures results to continually provide value and benefits to all members of the organization and to society. Total Quality Management is the integration of all functions and processes within an organisation in order to achieve continuous improvement of the quality of goods and services. TQM is based on a number of ideas. It means thinking about quality in terms of all functions of the enterprise and is a start to finish process that integrates interrelated functions at all levels
What are the 4 pillars and 4 Cs of Total Quality Management?
The four pillars of Total Quality Management (TQM) are customer focus, total employee involvement, process approach, and integrated system. The four Cs, which support these pillars, are commitment, competence, communication, and continuous improvement. Together, these elements aim to enhance organizational performance and customer satisfaction by fostering a culture of quality and collaboration. TQM emphasizes the importance of everyone in the organization contributing to quality improvement efforts.
Why is communicatioon important for TCRM?
Communication is crucial for Total Customer Relationship Management (TCRM) as it fosters transparency and trust between a business and its customers. Effective communication allows for understanding customer needs and preferences, enabling personalized interactions that enhance satisfaction and loyalty. Additionally, clear communication within the organization ensures that all departments align their strategies and efforts towards delivering a cohesive customer experience. Ultimately, strong communication strengthens relationships and drives long-term customer engagement and retention.
What role do values play in total quality setting?
Values play a crucial role in total quality settings as they shape the organization's culture, guiding behaviors and decision-making processes. They establish a foundation for commitment to quality, encouraging employees to prioritize excellence and customer satisfaction. Strong values foster collaboration and continuous improvement, aligning individual efforts with the organization's quality objectives. Ultimately, a values-driven approach ensures sustained success and enhances overall performance.
