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Total quality marketing is a subset of Total quality management (TQM)

If TQM believes that all the management processes are focused on the achievement and improvement of customer satisfaction then total quality marketing is how the marketing department should operate.

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17y ago

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What is the difference between product marketing vs service marketing?

Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.


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