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What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Define Marketing Myopia?
near-sighted sales
What are characteristics of marketing myopia?
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
How can a firm avoid marketing myopia?
by providing more customer-oriented service rather than product-oriented service.
What are the advantages of marketing myopia?
It would be in my strongest opinion that marketing myopia advantages would be the additional branding exposure to your audience.
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Define Marketing Myopia?
near-sighted sales
Give an example of Indian marketing myopia?
ukkk
How did Nigeria rail fall into trap of marketing myopia?
Nigeria fell into the trap of marketing myopia when the country was caught in an economic downfall and was simply desperate to turn the economy around.
What are characteristics of marketing myopia?
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
Suppose you are the marketing manager of Titan Watches Bangalore what are the steps you will take to guard against the phenomenon of marketing myopia?
to see the blog prakashmba dot blog spot dot com u will get the answer
What is marketing myopia in the production philosophy?
Marketing myopia is a concept that occurs when companies focus excessively on their own products and production capabilities rather than on the needs and desires of their customers. In the production philosophy, businesses prioritize efficiency and cost-cutting in production, which can lead to a narrow perspective that overlooks emerging market trends or customer preferences. This short-sighted approach can result in lost opportunities and diminished relevance in a competitive market, as firms fail to innovate or adapt to changing consumer demands. Ultimately, marketing myopia can hinder long-term growth and sustainability.
What is the Marketing myopia strategy?
It is a Demand Based Pricing Strategy setting the price of product low, while the quality of product is neutral or medium.
