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What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Define Marketing Myopia?
near-sighted sales
How do you avoid marketing myopia?
simple dont market
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
What are the advantages of marketing myopia?
It would be in my strongest opinion that marketing myopia advantages would be the additional branding exposure to your audience.
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Define Marketing Myopia?
near-sighted sales
Give an example of Indian marketing myopia?
ukkk
How do you avoid marketing myopia?
simple dont market
How did Nigeria rail fall into trap of marketing myopia?
Nigeria fell into the trap of marketing myopia when the country was caught in an economic downfall and was simply desperate to turn the economy around.
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
How can a firm avoid marketing myopia?
by providing more customer-oriented service rather than product-oriented service.
What are the characteristics of domestic marketing?
characteristics of domestic market
What are the main characteristics of a marketing oriented company?
marketing and sales
Four characteristics that affect the marketing of a service and the additional marketing considerations that services require?
heterogenicityinseparabilityperishabilityintangibility
