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Simply plot time scale versus profitability or demand on the other axis, it depends on what criteria you are using to determine status in the lifecycle (i.e. high levels of demand but low profitability or vice-a-versa). Hope this very basic answer is some help, alternatively consider using the Boston Consultancy Group matrix to help you decide where your product sits within your companies portfolio (i.e cash cow, star, dog etc).

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17y ago

What else can I help you with?