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More important than immediate and efficient is meeting the customer's expectations at the price point. You can sink as much capital into providing a service as you want, but if the customer doesn't really care, that's money wasted.

To be competitive in a fair market, you need to either provide a better product than the competition, or your product needs to be cheaper. Figure out which is better suited for your business's capabilities, and follow that.

If the customers want faster and more efficient service, you'll need to hire more or better employees to fill that need, and you'll need to charge more for your service to compensate for it.

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13y ago

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