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Advertising significantly shapes consumer tastes by influencing perceptions and preferences through persuasive messaging and appealing visuals. It creates awareness of products and brands, often associating them with certain lifestyles or values, which can lead consumers to develop a desire for those products. Additionally, consistent exposure to advertisements can shift societal norms and trends, further molding consumer behavior and expectations. Ultimately, effective advertising can lead to changes in what consumers consider desirable or essential.

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