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Ambush marketing can have a negative effect on traditional paid marketing becasue it makes it difficult to properly plan appropriate marketing for an event. If companies that were not approved to market at a particilar event end up "ambushing" an event, it could paint the event in a negative light. Thus negatively impacting the paying advertisers and the event itself.

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11y ago

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Differentiate between marketing policy and marketing strategy?

While they are related, marketing strategy and policy are not the same. The set of regulations and guidelines that a business adheres to when conducting marketing operations, such as ethical boundaries, branding standards, pricing caps, and communication styles, is known as its marketing policy. It maintains uniformity and ties everything to the company's principles. The plan of action that outlines how the business will reach its target audience, compete in the market, and accomplish its objectives is known as the marketing strategy. Simply put, strategy determines how to win the game, while policy establishes the rules. You can read my blog post about marketing strategies on if you want a more in-depth understanding. You can read it from attorney-rankings.


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