answersLogoWhite

0

Ambush marketing can have a negative effect on traditional paid marketing becasue it makes it difficult to properly plan appropriate marketing for an event. If companies that were not approved to market at a particilar event end up "ambushing" an event, it could paint the event in a negative light. Thus negatively impacting the paying advertisers and the event itself.

User Avatar

Wiki User

10y ago

What else can I help you with?