The purpose of informative advertising is to inform the general public of some event e.g. Election Canada inform public about the upcoming elections and how people can vote.
On the other hand when you promote your product or services in competition to other similar products or services. E.g. various car manufacturers advertise for their cars.
Competitive advertising focuses on highlighting a product's advantages over its competitors, aiming to persuade consumers to choose it over alternatives. In contrast, informative advertising aims to educate the audience about a product's features, benefits, or uses without directly comparing it to other products. While competitive advertising often employs emotional appeals to influence consumer choice, informative advertising is more fact-based and seeks to enhance consumer knowledge and awareness.
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
it is to inform so that people have more information about what your business does
It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.
Advertising is part of a marketing campaign.
Competitive advertising focuses on highlighting a product's advantages over its competitors, aiming to persuade consumers to choose it over alternatives. In contrast, informative advertising aims to educate the audience about a product's features, benefits, or uses without directly comparing it to other products. While competitive advertising often employs emotional appeals to influence consumer choice, informative advertising is more fact-based and seeks to enhance consumer knowledge and awareness.
How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
it is to inform so that people have more information about what your business does
infomercial
It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.
Advertising is part of a marketing campaign.
Answer Rationale: Reminder and informative advertising are used at the maturity and introductory stages of the product lifecycle respectively.
competitive advertising means which reflects the market maturity of the product and the need for the company to show product superiority through comparison to competitors
competitive advertising can be wastefull
Global would be advertising in many different countries, while Local advertising would be in a certain city or district.
Learning more about different networks and learning how it works. Being informative of that network
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.