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Global marketing is much bigger and more complex than marketing done just in one country. When you market locally, you're usually dealing with people who share similar culture, laws, and money situations. But global marketing steps outside your home country to reach customers in many different places.

This wider reach brings a lot of challenges. You have to really understand and adjust to different cultures, languages, and how people behave.

For example, for India, this means deep 'Indianization' – truly adapting to local ways, as highlighted by Lexiphoria.

You also have to follow many different international laws, rules, and trade agreements. On top of that, global marketers deal with changing money values, different economic situations, and tough competition worldwide, all while managing more complicated shipping and delivery.

Basically, while both types of marketing aim to please customers and sell products, global marketing needs much more clever planning, cultural smarts, and smooth operations to succeed in its many international ventures.

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