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Marketing takes a product and tries to identify the customer it will most likely appeal to, or that the manufacturer or provider want it to appeal to, and then to address that target customer with messages that are meaningful to them. The more diverse the market place -age, sex, ethnicity, region of the country, etc., the greater the challenge to address the specific life styles and attitudes of each segment and to target the message accordingly. It is a very difficult task with huge financial consequences to getting it wrong. Getting the right message to a mixed demographic can be a real creative trick. Think about Steven Tyler doing Burger King commercials. Get the message they're sending? And to whom?
The other marketing diversity is the emerging vehicles used to send your message. We used to count on radio, TV, newspaper and magazines. Now the internet has hundreds of effective sites. Cable TV has taken a major chunck of ad dollars away from network TV. Newspaper and the Yellow Pages are struggling and failing to compete.
Product diversity among similar items, like phones, makes getting out the message at the speed of changes in technology another challenging impact on marketing.
That's what diversity can do to marketing, and that's just for starters.
What else can I help you with?
What is the new marketing landscape?
Many companies championing diversity in their ads. This is a smart move in the marketing landscape because it helps businesses broaden their base.
What meaning of MAT in marketing?
MAT stands for Minority Advertising Training. The Program was an offshoot when it started of the Advertising Club of Los Angeles and their advertising internship program. With over 240 languages spoken in Los Angeles, diversity is important in the development, planning, creative and execution of marketing and advertising.
How does marketing create peace the society or how marketing can bring about a more peaceful world?
Marketing can promote peace in society by fostering understanding and empathy through campaigns that highlight social issues and cultural diversity. By encouraging dialogue and awareness, marketing can bridge gaps between communities, promoting inclusivity and cooperation. Additionally, ethical marketing practices can support fair trade and local economies, reducing conflict over resources while promoting sustainable development. Ultimately, marketing can inspire collective action towards a more harmonious world by aligning brands with values of peace and social responsibility.
What is modern marketing?
modern marketing is new marketing method.
Difference between domestic marketing and export marketing?
domestic marketing is in the country and export marketing is overseas
How has domestic marketing impacted international marketing?
Applying SWOT(strengh/weakness/opportunity/threat) method to domestic marketing is also the key to impacting on international marketing.
How has sports marketing impacted the economy?
Sports impacted many products such as Sprite. Sprite has a deal with the NBA and during commercials they use NBA MVP.
What is the new marketing landscape?
Many companies championing diversity in their ads. This is a smart move in the marketing landscape because it helps businesses broaden their base.
How has fire ants impacted the environment both direct impact and indirect from eradication efforts?
Fire ants have impacted both directly and indirectly from eradication efforts. Fire ants have had a direct impact on the environment in the sense that ecological diversity is decreased when they are targeted and removed.
How has urbanization impacted species diversity?
Urbanization has significantly impacted species diversity by altering habitats, fragmenting ecosystems, and introducing pollutants, which can lead to declines in native species. The expansion of cities often replaces natural landscapes with impervious surfaces, reducing available habitats for wildlife. While some species, particularly those adaptable to urban environments, may thrive, many others face increased threats, resulting in a loss of biodiversity. Overall, urbanization tends to create a homogenized environment that favors a limited number of species at the expense of overall ecological diversity.
What meaning of MAT in marketing?
MAT stands for Minority Advertising Training. The Program was an offshoot when it started of the Advertising Club of Los Angeles and their advertising internship program. With over 240 languages spoken in Los Angeles, diversity is important in the development, planning, creative and execution of marketing and advertising.
How does marketing create peace the society or how marketing can bring about a more peaceful world?
Marketing can promote peace in society by fostering understanding and empathy through campaigns that highlight social issues and cultural diversity. By encouraging dialogue and awareness, marketing can bridge gaps between communities, promoting inclusivity and cooperation. Additionally, ethical marketing practices can support fair trade and local economies, reducing conflict over resources while promoting sustainable development. Ultimately, marketing can inspire collective action towards a more harmonious world by aligning brands with values of peace and social responsibility.
How do you spell impacted?
Impacted is the correct spelling.
In what way can a company display its diversity?
A company can display its diversity by showcasing a diverse workforce through hiring practices that prioritize inclusivity across various demographics, such as race, gender, age, and abilities. It can also highlight its commitment to diversity in its marketing materials, corporate social responsibility initiatives, and community engagement efforts. Additionally, sharing employee testimonials and celebrating multicultural events can further emphasize the company's dedication to fostering an inclusive environment.
How has Buddhism impacted the Far East?
it has impacted the world by
The Great Depression impacted which country?
Well it impacted the whole world but the country that was mostly impacted would be the U.S.
What awards has McDonald's won?
McDonald's has been recognized for various awards over the years, including accolades for employee diversity, sustainability efforts, and marketing campaigns. Some notable awards include being ranked on the Fortune 500 list, receiving recognition for their corporate social responsibility initiatives, and winning marketing awards for their advertisements.
