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Over the last fifty years, marketing has shifted dramatically from traditional media, such as print and television, to digital platforms, including social media and online advertising. The rise of data analytics has enabled marketers to target specific audiences more effectively and personalize campaigns. Additionally, consumer behavior has evolved, with a greater emphasis on engagement and brand authenticity, leading to a more interactive relationship between brands and consumers. Overall, technology and the internet have revolutionized how marketing strategies are developed and executed.

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