answersLogoWhite

0

Marketing is always in a state of evolution as the needs and wants of consumers change. In recent years, there has been a movement from focusing on how to get consumers to buy our product to how can we create a product that will satisfy the needs of our targeted consumers.

The importance of creating products that satisfy needs of a target market is best visualized with the example of the Segway scooter. This was a product that was mass marketing and failed because it failed to meet a market's need. In this case, Segway's target market was everybody and it was marketed as a replacement for cars. There was no evident consumer need or desire to find an alternative to automobiles and therefore, the product failed.

Marketing management today is ensuring that your product conforms to the consumer, instead of trying to conform the consumer to your product.

User Avatar

Wiki User

10y ago

What else can I help you with?

Continue Learning about Marketing

What does the company Interbrand do for customers?

Interbrand is a branding and brand management company. They are a marketing company that provides advertising services to make a brand a 'household' name. These type of companies are huge companies that have been around for years.


How has marketing changed over the last fifty years?

Over the last fifty years, marketing has shifted dramatically from traditional media, such as print and television, to digital platforms, including social media and online advertising. The rise of data analytics has enabled marketers to target specific audiences more effectively and personalize campaigns. Additionally, consumer behavior has evolved, with a greater emphasis on engagement and brand authenticity, leading to a more interactive relationship between brands and consumers. Overall, technology and the internet have revolutionized how marketing strategies are developed and executed.


What is marketing era?

A marketing era is one of the many phases that marketing has evolved through over the years. After the 1950s more emphasis was placed on what customers needed and wanted instead of the production and selling of goods.


Describe any major in the current Indian Marco environment and explian its implication for marketing strategy in the next few years?

describe any major in the current Indian Marco environment and explian its implication for marketing strategy in the next few years?


What is the difference between meta marketing and mega marketing?

Meta marketing and mega marketing are terms that are not widely used and can have different interpretations depending on the context. However, I can provide general explanations based on the roots of these terms: Meta Marketing: Meta typically means "beyond" or "higher level." In the context of marketing, meta marketing might refer to a higher-level or overarching marketing strategy that encompasses various marketing approaches and techniques. It could involve the strategic coordination and management of multiple marketing campaigns or channels to achieve a broader marketing objective. Mega Marketing: Mega often means "large" or "huge." In marketing, mega marketing could refer to a marketing approach or strategy that is on an exceptionally large scale. It might involve targeting a massive audience, implementing extensive promotional campaigns, or dealing with significant marketing budgets. It's important to note that these terms are not standard terminology in the marketing field, and their meanings may vary depending on how they are used by different individuals or organizations. If you encounter these terms in a specific context, it's advisable to seek clarification to understand their intended meaning. MY RECOMMENDATION: 𝒉𝒕𝒕𝒑𝒔://𝒘𝒘𝒘.𝒅𝒊𝒈𝒊𝒔𝒕𝒐𝒓𝒆24.𝒄𝒐𝒎/𝒓𝒆𝒅𝒊𝒓/372576/𝑷𝒊𝒚𝒖𝒔𝒉951/

Related Questions

How has the management of people changed in recent years?

People are controlled by flying monkeys.


How has promotion changed in recent years?

A lot of providers appeared in music marketing in recent years. Uvibe service is great. Prompt + professional. It's great to have such a quality service for marketing your music. uvibe.co/podcast-promotion-service/ I ended up saving tons of money using their recommendations and not buying vanity packs.


How have economic conditions changed in eastern Europe in recent years?

butt sex


How has Mongolia changed in the recent years?

Quit trying to copy u stupid


How have economics conditions changed in eastern Europe in recent years?

butt sex


How has Mongolia changed in recent years?

Quit trying to copy u stupid


how about Antimicrobial Solution?

Infectious disease management is becoming increasingly in recent years.


How as Sahara changed in recent years?

The Sahara is actually believed to be greening in recent years. The climate change which has increased rain in the area has encouraged growth of plants.


How have family roles changed in recent decades?

its about families that have changed over the years


Have the figure skating rules changed?

YES! In recent years the rules have been changed to make it harder for the skaters to score a medal.


Importance of operation management?

Operations management refers to the complex set of management activities involved in planning organizing leading, and controlling an organization's operations. At one time, operations management was considered the backwater of management activities - a dirty, drab necessity. This view has changed in recent years, as more and more managers realize how operations can be a "beehive" of activity with major financial consequences for any organization.


Has computers changed in recent years?

Yeah, we have new versions of Microsoft xp and vista and more improvments