Brand extension is when your company (brand) goes to overseas markets so the answer would be no. An acquisition would be increasing brand equity.
Introducing a Brand Extension leveraging from existing brands in order to increase market share within a category
the set of all brand lines (all product_original, line and category extension) that a particular seller makes available to buyers.
True
The acquisition of Adams by Cadbury Schweppes in 2003 allowed the company to diversify its product portfolio by adding well-known brands like Trident and Dentyne, enhancing its presence in the global confectionery and chewing gum markets. This expansion facilitated increased market share and helped Cadbury Schweppes tap into the growing demand for gum products. Additionally, the acquisition provided opportunities for synergies in distribution and marketing, ultimately contributing to improved profitability and brand strength.
Sure you can! If you only have one logo- that's kind of boring!
The Disney brand has the brand extension called the Line Extension Strategy.
A brand extension is the use of an established brand name on a new product to help increase sales on the new product. An example of a brand extension would be Jello gelatin creating Jello pudding pops or Bic, known for making pens also making shaving razors.
Introducing a Brand Extension leveraging from existing brands in order to increase market share within a category
Brand Extension: Using a well-known brand to launch new products in different areas. Product Line Extension: Adding new versions or types of an existing product (like different sizes or flavors).
the set of all brand lines (all product_original, line and category extension) that a particular seller makes available to buyers.
Aimee Louise Le Roex has written: 'Brand extension can dilute the value of a brand'
A biro is a BIRO-brand ballpoint pen, or by extension, any variety of ballpoint pen.
backupfile
flv
what kind polish sausge brand does portillos use
animation/moviefile
Image file