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Yes, awareness rating is a key metric in advertising that measures how well a target audience recognizes or recalls a brand or product after exposure to an advertisement. High awareness ratings indicate effective advertising that captures attention and leaves a lasting impression, while low ratings suggest that the message may not be resonating with the audience. Advertisers often use awareness ratings to assess the impact of their campaigns and refine their strategies for better engagement.

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3w ago

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What is the purpose of awareness advertising?

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