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What utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions?

utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.


Is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment?

Marketing research system


Which groupuses accounting information to determine whether a marketing proposal will be cost effective?

Marketing managers


What is difference between marketing information systems and marketing research?

MIS is the interpretation of information while marketing research is the gathering of information. MIS is used by managers for planning, leading and organising.


Where can one find information on senior marketing managers?

A good place to look up information on senior marketing managers would be on the Reuters site. Just type in the executive name and most company directors can be found.


Role of information systems in a typical business?

Information systems help managers make better decisions. They also help managers retain information about employees and business operations. With the right systems, managers can create a competitive advantage.


Obstacles to managers in making effective decisions?

The first obstacle to managers in making effective decisions is bias. Managers are often bias to certain individuals or information that provides more weight in making effective decisions. The second obstacle is overconfidence. Some managers overestimate their abilities, and overlook team members that have strengths to get the job done.


Sources of information needed to make financial decisions in business organizations?

Customers, vendors and researchers are all sources of information for managers. Managers must analyze the information to determine whether it is reliable.


What is marketing information system?

A marketing information system is a system that collects and analyzes market data. It then reports the useful data and distributes it to managers on a regular basis, giving them the correct information when they require it.


What consist of people equipment and procedures to gather sort and anaylze evaluate and distribute needed timely and accurate information to marketing decision makers?

This process is known as a marketing information system (MIS). It comprises people (such as marketing analysts and managers), equipment (like software tools and databases), and procedures (including data collection methods and analysis techniques) to systematically gather, sort, analyze, evaluate, and distribute relevant information. The goal is to provide timely and accurate insights that support effective marketing decision-making. By integrating these components, businesses can better understand market trends, customer preferences, and competitive dynamics.


Role of quantitative technique in business?

Quantitative techniques in business managers make better decisions. Managers can use the information to determine strategic objectives for the company.


The area of accounting that provides managers of an organization with information they need to make decisions is called?

managerial accounting