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The meaning of the term personal selling means when a customer and supplier meet face to face to complete the transaction. Personal selling provides benefits in several ways;

The organisation gains because it is more likely to meet its objectives as both sales and the number of customers will increase.

The employee gains because they can be motivated to work hard and do well, both in terms of personal achievements and financial rewards for meeting sales targets.

The customers gain because they can rely on professional assistance and advice which will help them to obtain the best goods or services that they require.

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∙ 17y ago

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There are many principles of personal selling that you should be aware of before selling. You should for example be aware of moral principles.


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