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What is advertising by Philip kotler?
advertising is a paid of non personal communication of ideas, goods and service by an identify sponsor
Is personal selling reprsents a form of individualized advertising?
yes it does. personal selling targets the individual consumer and designs the advertising pitch based on their specific needs, requirements and expectations.
Advertising personal selling coupons and sweepstakes are form of?
Promotion.
What is meant by targeted advertising?
Targeted advertising is essentially when an advertiser uses a consumers personal information that the consumer provides to "target" the consumers' specific interests.
What is the difference between advertisement and personal selling?
Advertising and personal selling are two distinct marketing communication methods, each with its own characteristics and purposes. Here are the key differences between the two: 1. Nature of Communication: **Advertising:** Advertising is a non-personal form of communication that uses various media channels (e.g., television, radio, print, online) to reach a wide audience simultaneously. It involves creating and delivering a message to a mass audience without direct personal interaction. **Personal Selling:** Personal selling is a one-on-one, interactive form of communication. It involves direct interaction between a salesperson and a prospective customer. Personal selling allows for two-way communication, with the salesperson tailoring the message to the individual's needs. 2. Reach: **Advertising:** Advertising has the potential to reach a large and diverse audience, making it suitable for brand awareness and creating broad interest in a product or service. **Personal Selling:** Personal selling is more focused and targeted. It's ideal for reaching specific individuals or businesses and is often used for building relationships and closing sales with potential customers. 3. Message Control: **Advertising:** Advertisers have control over the content, design, and timing of their messages. The message is typically standardized and consistent across all media channels. **Personal Selling:** Salespeople have the flexibility to adapt their messages based on the specific needs and responses of individual customers. Messages can be customized for each interaction. 4. Cost: **Advertising:** Advertising can be expensive, especially for large-scale campaigns and prime media placements. Costs include media buying, creative production, and distribution. **Personal Selling:** Personal selling can also be costly, but it involves more direct, personal efforts, such as sales team salaries, training, and travel expenses. 5. Interaction: **Advertising:** Advertising is a one-way communication process. The audience receives the message, but there is no immediate opportunity for feedback or questions. **Personal Selling:** Personal selling allows for two-way communication, enabling salespeople to address questions, objections, and concerns in real-time. This interaction can lead to more personalized solutions and relationship-building. 6. Relationship Building: **Advertising:** While advertising can contribute to brand recognition and awareness, it may have limited impact on building deep, personal relationships with customers. **Personal Selling:** Personal selling is particularly effective for building strong, trust-based relationships with customers. Salespeople can provide personalized solutions, offer support, and address customer needs over time. 7. Sales Process: **Advertising:** Advertising is often used in the early stages of the sales funnel to create awareness and interest. **Personal Selling:** Personal selling is typically employed in the later stages of the sales process, where the focus is on converting leads into customers and closing deals. In summary, advertising and personal selling serve different roles within a comprehensive marketing strategy. Advertising is effective for reaching a broad audience and creating awareness, while personal selling excels at building relationships, providing customized solutions, and closing sales through direct, personalized interactions. Businesses often use a combination of both methods to achieve their marketing and sales objectives.
What is suffix in personal data information questionnaire?
suffix for questionnaire
Differentiate between personal interview and questionnaire interview?
Personal interview is you are face to face with the interviewer while the questionnaire interview means the interviewer will only give you a sheet of paper with questions.
What is the mean of a question?
PDQ can be an acronym for Personality Diagnostic Questionnaire. This questionnaire is used by mental health professionals, including counselors, psychiatrists, and psychologists, to screen for DSM Axis II Personality disorders.PDQ can also be an acronym for Personal Data Questionnaire or Position Description Questionnaire.
Is the personal experience screening questionnaire for adults or adolescents?
The personal experience screening questionnaire can be used for both adults and adolescents. It is designed to gather information about an individual's experiences and behaviors to assess mental health and well-being.
What does PDQ stand for in retail?
PDQ can be an acronym for Personality Diagnostic Questionnaire. This questionnaire is used by mental health professionals, including counselors, psychiatrists, and psychologists, to screen for DSM Axis II Personality disorders.PDQ can also be an acronym for Personal Data Questionnaire or Position Description Questionnaire.
What information could be optional in a questionnaire?
Optional information in a questionnaire could include personal demographics such as age, gender, income level, or ethnicity. Other optional questions could be related to personal preferences, opinions, or behaviors that may not be relevant to the main objective of the survey.
Has TV advertising lost it's effectiveness?
In my personal opinion the answer is no. Advertising over television on trusted networks is one of the best ways to still build brand recognition and trust. Even Internet giants have all benefited immensely from the use of television media. Remember Yahoo and Google commercials? This trend will not die, not anytime soon at least. To increase views of commercials of entertainment value the other medias such as Internet have allowed for them to become viral and increase effectiveness via online video.
What is structured questionnaire?
A structured questionnaire is one that requires a high number of participants but a low number of involvement of the researcher. There are many different types of these questionnaires including postal, telephone, electronic, personal, and rapport with respondents.
What is a industrial pc compared to a personal pc?
Industrial PC's will have more processing power to deal with bigger work loads for industrial purposes. Personal PC's are more for personal use, or businesses who don't have large workloads.
What is advertising by Philip kotler?
advertising is a paid of non personal communication of ideas, goods and service by an identify sponsor
Is personal selling reprsents a form of individualized advertising?
yes it does. personal selling targets the individual consumer and designs the advertising pitch based on their specific needs, requirements and expectations.
Advertising personal selling coupons and sweepstakes are form of?
Promotion.
