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A service is an intangible act that a business or person performs for a customer, such as mowing a lawn. A product is a tangible item, such as clothing.

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What is the difference between product marketing vs service marketing?

Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.


What are marketing geographics?

When deciding your target market, you must consider demographics, psychographics, and geographics. Geographics include where your target market lives such as urban vs suburbs, mountains vs beach, different states maybe or countries, and also the climate. So basically, what geography features affect the consumers decision of purchasing the product.


Generic Market vs product market?

A generic market is a market with 'broadly similar' needs and sellers offering various, often diverse ways of satisfying those needs. In contrast, a product market is a type of market with 'very similar' needs and sellers offering various close substitute ways of satisfying those needs.


How do you calculate the Market Development Index?

Suppose demand in mkt X is 15% & 25% is untapped demand or we can say potential demand. so market devolment index is Actual demand of the product vs. Potential demand is 60%


Why are employees called internal customers?

Employees are called internal customers because they work for/with the organization from the inside vs. external customers who are customers who pay for a product or service. Much like companies serve external customers, they must serve internal customers (employees) in terms of training and development, job satisfaction, reward and recognition, feedback on performance. The relationship between external customers and internal customers is very symbiotic. Without one, you wouldn't have the other and without either, companies wouldn't exist.

Related Questions

What is the difference between product marketing vs service marketing?

Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.


What are the 4 vs of marketing?

Validity, Value, Venue & Vogue = looking at who else the product/service affects and if it is right in respect of environmental and social issues


Govt post service vs private post service?

govt services Vs private services?


What are example of product pricing?

Apple's MAC laptops vs. Windows Coke vs. Pepsi


What are the release dates for The Silent Service - 1957 Tang vs. Truk - 1.12?

The Silent Service - 1957 Tang vs. Truk - 1.12 was released on: USA: 21 June 1957


Galvanized pipe vs black pipe air service?

Black of course


What is the difference between the thermo vs kinetic product in a chemical reaction?

In a chemical reaction, the thermodynamic product is the most stable product, while the kinetic product is the product that forms the fastest. The difference lies in the energy levels and reaction rates of the products.


Is there a difference in speed and price of broadband vs. DSL internet service?

There is a great deal of competition with internet service. At the present the prices are nearly the same regardless of service.


What is the absolute exact location of japan?

what is absolute advantage of country's product vs other countries


What is the difference between Fabrication and Manufacturing in an Industry?

Many people confuse fabrication services with manufacturing, but the difference becomes clear when you think about a real-world example. Imagine a car: manufacturing creates the entire car, while fabrication builds the individual metal parts like the frame, panels, or exhaust systems that go into it. Fabrication is the process of cutting, shaping, and assembling raw materials into components. It’s heavily seen in steel fabrication and metal fabrication, where sheets of steel are turned into beams, pipes, or custom structures. According to a discussion on Quora, fabrication is often “a step within the larger manufacturing process.” For instance, companies like AGP Steel provide fabrication services that supply the building blocks industries need for machinery, construction, and infrastructure. Manufacturing, on the other hand, is broader. It involves taking those fabricated parts (along with other materials) and assembling them into a final, finished product ready for end-users. For example, an industrial machine is manufactured using multiple fabricated steel parts, electrical components, and software systems. In short, fabrication focuses on creating parts, while manufacturing delivers the finished product. Both are essential to industry: without fabrication, manufacturers lack the raw structures; without manufacturing, fabricated parts never reach customers in usable form. Businesses in Tamil Nadu and beyond often rely on specialized fabrication services to ensure durability, precision, and cost-effectiveness before moving to mass production.


You have taken a notice of your friends talking of the Performance Report delivered as a service by Goleads How is this done?

Goleads are the best known for their service one of them is the Performance Report. It Tracks contacts by Leads vs. Prospects vs. Customers and performance report is delivered to your rep in seconds.


What is placement strategy?

http://en.wikipedia.org/wiki/MarketingPlacement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. snowite19