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What is the pull strategy of a promotional mix?
Pull strategy occurs when the manufacturer tries to establish final-consumer demand and thus pull the product through the wholesalers and retailers.
The transportation cost involved in getting a product to a consumer after the products has been made me?
The transportation cost of getting a product to a consumer after production includes expenses such as shipping fees, fuel costs, labor for loading and unloading, and vehicle maintenance. These costs can vary based on factors like distance, mode of transportation (truck, rail, air), and the product's size and weight. Efficient logistics and supply chain management can help minimize these costs while ensuring timely delivery. Ultimately, these transportation costs are often reflected in the final price paid by the consumer.
How willl consumer reduce the post purchase dissonance?
Research on product or service before final purchase 2. Change their attitude about their decision 3. Seek new information to support the decision 4. Change the evaluation of alternative
Discuss the role of personal selling and advertising in promoting industrial products how does it compare to consumer product promotion?
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
What are the main stages of the product lifecycle?
There are four main stages of a product life cycle. After the product is developed there is the introduction stage, the growth stage, the maturity stage and the final stage is the decline.
What is is the difference between consumer and producer goods?
Producer goods are the machinery and other equipment used in manufacturing.Consumer goods are the final products, such as a dress or a car.Producer goods are sold from one manufacturer to another manufacturer, or series of manufacturers, until finally consumer goods are made and sold to the customer.
What is the difference between consumer goods and producer goods?
Producer goods are the machinery and other equipment used in manufacturing.Consumer goods are the final products, such as a dress or a car.Producer goods are sold from one manufacturer to another manufacturer, or series of manufacturers, until finally consumer goods are made and sold to the customer.
What is the difference between consumer goods and producers goods?
Producer goods are the machinery and other equipment used in manufacturing.Consumer goods are the final products, such as a dress or a car.Producer goods are sold from one manufacturer to another manufacturer, or series of manufacturers, until finally consumer goods are made and sold to the customer.
What is a product intended for final use by an individual?
A consumer good is a product intended for final use by an individual.
What is the pull strategy of a promotional mix?
Pull strategy occurs when the manufacturer tries to establish final-consumer demand and thus pull the product through the wholesalers and retailers.
What are the following is an example of a final good or service?
A final good or service is a product that is purchased by the end consumer for their own use, rather than for resale or further production. An example of a final good would be a smartphone bought by an individual. In contrast, a service like a haircut is also a final service, as it is delivered directly to the consumer for personal use.
What does supply chaining mean?
Supply chain means, a chain of supply frow raw material to final product or to consumer. For example: Hides -> tanning -> cutting -> manufacturing -> leather bags -> consumer.
How consumer product testing services use models to ensure the safety of the final product produced?
Models are used because working with and testing a model can be safer and less expensive than using the real thing.
What was final Jeopardy on April 16 2008?
The Final Jeopardy category, answer and question for Wednesday, April 16, 2008 Category: Consumer Products Answer: This product was reintroduced in 1906 with trimethylxanthine as the sole remaining stimulant. Question: What is Coca-Cola?
How do consumer product testing services use models to ensure safety of the final products produced?
Models are used because working with and testing a model can be safer and less expensive than using the real thing.
What are final product of protein?
Proteins are the final product. They are made from amino acids.
What is the first consumer product that was meant to be thrown away?
IDK, but if I were on Who Wants to be a Millionaire, and out of lifelines, and it was for the million dollars, and toilet paper was an answer .... I'd say Toilet Paper .... First and FINAL ANSWER
