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Discuss the role of personal selling and advertising in promoting industrial products how does it compare to consumer product promotion?
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.
-here the marketing communication is used
*to inform the customers/ prospects
*to create awareness
*to present the product
*to influence the customer
*to sell benefits
*to help the customer to make the buying decision
*to seek commitment
*to help to close the sale.
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ROLE OF Advertising (above and below the line)
OF THE INDUSTRIAL PRODUCTS.
-here the marketing communication is used
ABOVE THE LINE
*to MASS inform the customers/ prospects
*to create MASS awareness
*to present the product
*to influence the customer
*to sell benefits
*to help the customer to make the buying decision
BELOW THE LINE
*to physically present
*to make it visible at the point of sale.
*to influence the customers
*to help the customers to feel the product
*to help the customer to make the buying decision
*to offer consumer incentives
*to help the final transactions
*to display and promote
*to merchandise the product
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ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTS
ROLE OF Sales Promotion
-here the marketing communication is used
*to inform the customers
*to physically present
*to influence the customers
*to help the customers to feel the product
*to help the customer to make the buying decision
*to offer consumer incentives
*to help the final transactions
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ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS
-here the marketing communication is used
*to inform
*to talk to individuals
*to focus on niche market
*to inform the decision makers directly
*to advertise cost efficiently
*to promote selected market segments
*to contact individuals for one-to-one marketing
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How does it compare to consumer product promotion.
1.CONSUMER PRODUCTS
-appeals to the consumer emotions.
-appeals to the consumer desires.
-influences the buying decisions
with benefits feelings.
2.INDUSTRIAL PRODUCTS
-appeals to the consumer benefits.
-appeals to the consumer ownership.
-influences the buying decisions
with the usage values.
What else can I help you with?
What is the difference between industrial and consumer promotion?
industrial is work. Consumer is buy.
Role of advertising and promotion in marketing?
Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.
What is a Pull Strategy?
The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.
Why is marketing is productive?
Marketing is the promotion and selling of the services or the products in a company. Marketing includes research and advertising. Research allows the company to have a perspective on the needs and wants of the consumer. Advertising allows the consumer to know what services and products are available. Marketing is productive for these reasons.
What are the Reasons for growth of Sales promotion?
Product manager to increase sales. Outside competition and less differentiation. Advertising less effective. Consumer are deal oriented.
What is the difference between industrial and consumer promotion?
industrial is work. Consumer is buy.
Role of advertising and promotion in marketing?
Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.
What is a Pull Strategy?
The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.
What is brand communication?
Brand communication is way of promotion of brand. Brand promotion allows us to growth consumer loyalty, attention of products, and sales prospects. While promoting your brand we take benefit of each online and offline merchandising methods. D’art Design emphasis on your brand as an entire. Our promotion framework amalgamate advertising and marketing, sales advertising, direct marketing, and publicity curated to launch a complete-fledged advertising campaign that captures audience pulse.
Why is marketing is productive?
Marketing is the promotion and selling of the services or the products in a company. Marketing includes research and advertising. Research allows the company to have a perspective on the needs and wants of the consumer. Advertising allows the consumer to know what services and products are available. Marketing is productive for these reasons.
What are the Reasons for growth of Sales promotion?
Product manager to increase sales. Outside competition and less differentiation. Advertising less effective. Consumer are deal oriented.
What is the difference between a consumer promotion and a trade promotion?
Consumer promotions are targeted towards end consumers. Tools include samples, coupons, cash refunds, price packs, premiums, advertising specialties, patronage rewards, point-of-purchase displays and demonstrations, and contests, sweepstakes and games. On the other hand, a trade promotion is directed to the retailer and/or wholesaler. The point of a trade promotion is to persuade resellers to carry a brand, give it shelf space, promote and push it. Tools used for consumer promotions can also be used as trade promotions. In addition, manufacturers will do things like offering discounts off list price, advertising allowances and display allowances as trade promotion tools.
Distinguish between trade promotion and consumer promotion?
Consumer promotions are targeted towards end consumers. Tools include samples, coupons, cash refunds, price packs, premiums, advertising specialties, patronage rewards, point-of-purchase displays and demonstrations, and contests, sweepstakes and games. On the other hand, a trade promotion is directed to the retailer and/or wholesaler. The point of a trade promotion is to persuade resellers to carry a brand, give it shelf space, promote and push it. Tools used for consumer promotions can also be used as trade promotions. In addition, manufacturers will do things like offering discounts off list price, advertising allowances and display allowances as trade promotion tools.
What can consumer's do to protect themselves and their privacy from unwanted or intrusive advertising and promotion campaigns?
Consumers can protect themselves from intrusive promotion campaigns by cross-checking the people they give their phone numbers and email addresses to. Many online surveys that ask for people's numbers end up sending advertising materials.
What is push and pull promotion?
Push promotion involves actively pushing a product or service towards customers through methods like direct selling or advertising to channel partners. Pull promotion, on the other hand, aims to create consumer demand to pull products or services from the market through strategies like advertising, social media marketing, and word-of-mouth.
Is internet advertising failing?
Basically the Internet advertising fails because of the three main reasons: 1. Consumer do not trust advertising. 2. Consumer do not want to view your advertising. 3. Consumer does not need advertising. These are the main three factors which is responsible for the failure of the advertising.
What is consumer advertising?
Consumer advertising is the advertising you see on television. The goal is to get consumers to make purchases, so that the business can make money.
