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Importance of Overseas Marketing Research - OMR ( sandeepkulkarni.2006@Yahoo.com ) : 1) OMR basically helps to identify Market Potential for the given product in a region which is outside domestic area . 2) With OMR , One can understand about prevailing Economic and Political Environment in the subject region, which influnces the Marketing Strategy and Plans to be adapted suitably . 3) OMR may also help to understand Conumer behaviour , their Tastes / preferences / likes / dislikes / beliefs / customs etc. , which inturn will help the manufacturer OR trader to develope or trade suitable product . 4) Apart from pt no.3 , it is extremely important to understand present Competition Scenario in the subject region. 5) We all understand how important it is to Understand Government Rules and Regulation in the suject region / country , as this will decide the Business prospects at the very first stage. 6) OMR may also give some guidelines as regards selection of effective and efficient Disctrbution channel. That's all for now.....You may respond to me at sandeepkulkarni.2006@yahoo.com

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