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Nontraditional Marketing: 5 categories (table p. 14)

  • Person Marketing- cultivate attn, interest, and preferences of a target market toward a specific person (elections, specific candidate or celebrity)
  • Place Marketing- designed to attract visitors to a particular geographic area (tourism),
  • Cause Marketing -- (cause or charity) identification of a social issue, cause to select target markets (ASPCA, Save the Children) ,
  • Event Marketing- (banners/Jumbotron: Visa official card of the Olympics) sporting, cultural, and charitable activities to select target markets (Super Bowl, Concert, Race for the Cure)
  • Organization Marketing- mutual benefit organizations, service orgs., and gvt orgs seek to influence others to accept their goal, receive their services, or contribute to them in some way. (Nature Conservatory, American Red Cross)
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