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Here are some basic things about service marketing:

Intangible – You can’t touch or see the service before you buy it.

Inseparable – It’s given and used at the same time, like a haircut or massage.

Variable – The service can be different every time, depending on who gives it.

Perishable – You can’t store it for later, like an empty hotel room is lost money.

Customer Involvement – The customer is part of the service, like giving details during a consultation.

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Abigail Canlas

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1mo ago

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