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Hindustan Unilever Limited (HUL) aims to enhance the quality of life for consumers by providing a wide range of products that cater to everyday needs, including personal care, home care, and food and beverages. The company's objectives include achieving sustainable growth, fostering innovation, and maintaining strong brand loyalty while minimizing its environmental footprint. Additionally, HUL focuses on improving the livelihoods of its employees and communities through social initiatives and responsible sourcing practices. Overall, the company seeks to balance profitability with social and environmental responsibility.

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6mo ago

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What is the vision and objectives of the HUL?

Objectives of HUL


What are the objectives of hindustan unilever company?

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Is HUL is Indian Company?

actually HUL is merger of Indian and Britain companies based in India


Marketing mix strategy for hul?

Marketing Mix Strategy of HUL (4Ps) Product Strategy HUL offers wide product range across daily-use categories: Food: Maggi, Kissan, Knorr, Bru, Lipton Personal Care: Lux, Lifebuoy, Dove, Sunsilk, Clinic Plus, Pond’s Home Care: Surf Excel, Rin, Vim, Comfort Ayurvedic/Natural: Ayush, Indulekha Focus: Quality + innovation + mass + premium both Price Strategy Penetration pricing → For mass products (Lux, Rin, Lifebuoy) Premium pricing → For premium brands (Dove, Tresemme, Indulekha) Small sachet pricing → ₹1–₹10 packs for rural & low-income buyers Focus: Affordable + premium both 3Place (Distribution) Strategy Strong distribution network: 8+ million retail outlets Urban + Rural reach Modern trade + E-commerce: Amazon, Flipkart, Blinkit, Zepto, BigBasket Project Shakti: Rural women entrepreneurs as distributors Focus: Maximum availability everywhere 4Promotion Strategy TV + Digital + Print + Outdoor ads Celebrity endorsements High emotional storytelling ads (Surf Excel, Lifebuoy, Dove) Heavy digital + influencer marketing Focus: Emotion + trust + brand recall Summary (In One Line) HUL’s marketing mix strategy = Strong brands + affordable pricing + massive distribution + emotional advertising


What is the full form of the company HUL?

HUL means HULSOOR


When was Hul Jharkhand Party created?

Hul Jharkhand Party was created in 1968.


Is Gillette Mach3 shaver a product of HUL?

Gillette is not a product of HUL, it is a product of P&G.


Identify any five companies and explain their vision mission goals and objectives?

AnswerIdentify any five companies and explain their vision mission goals and objectives


What are financial objectives of multinational companies?

to maximize profits for their owners.


Who is the chairman of hul?

Harish Manwani


Why do Companies develop policies?

Companies develop policies generally to help them run efficiently in achieving their objectives


What is the fullform of hul?

The full form of HUL is Hindustan Unilever Limited. It is an Indian consumer goods company and a subsidiary of the British-Dutch multinational Unilever. HUL is known for its wide range of products in categories such as personal care, home care, and food and beverages.