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One consumer product particularly vulnerable to substitution is bottled water. With an increasing focus on environmental sustainability, many consumers are shifting to reusable water bottles and water filtration systems, which offer convenience and reduce plastic waste. Additionally, the availability of tap water in many regions provides a cost-effective alternative, making bottled water less appealing over time. This trend underscores the growing preference for eco-friendly and economical options.

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1d ago

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Describe a consumer product that you think is particularly vulnerable to substitution if you were a marketer for that product what steps must you take to defend your product's position?

television


How consumer get product information?

Consumer get product information from advertisements, product blogs, product videos, trade fairs and exhibition, product apps, social media, news paper and magazines, by discussions e.t.c.


Define consumer perception?

Consumer perception is the overall impression that a consumer has regarding the worth, status and importance of a product. Consumers always rank one product to that offered by a competitor.


Definition of consumer awareness?

Consumer awareness is being aware of the product and company you are buying or buying from. It is doing your research before you buy a particular product or service.


Where is Nike vulnerable. what recommendations would you make to senior marketing executives going forward?

Nike is vulnerable in its reliance on third-party retailers, which can dilute brand control and customer experience, and its exposure to supply chain disruptions. Additionally, increasing competition from emerging athletic brands and changing consumer preferences towards sustainability can challenge its market position. I recommend that senior marketing executives invest in direct-to-consumer channels to enhance brand loyalty and consumer engagement, while also prioritizing sustainable practices in product development to align with evolving consumer values. Furthermore, leveraging data analytics to better understand consumer trends could help Nike stay ahead of market shifts.

Related Questions

Describe a consumer product that you think is particularly vulnerable to substitution if you were a marketer for that product what steps must you take to defend your product's position?

television


How does a change in price affect consumer behavior in terms of substitution versus income effect?

A change in price can affect consumer behavior in two main ways: substitution effect and income effect. The substitution effect occurs when consumers switch to a cheaper alternative when the price of a product increases. The income effect refers to how a change in price impacts the purchasing power of consumers, influencing their overall buying decisions.


This term refers to the tendency of consumers to buy a lower-priced product instead of a higher-priced product.?

substitution


What is the difference between the income effect and substitution effect in terms of their impact on consumer behavior?

The income effect refers to how changes in income affect the quantity of a good or service that a consumer can afford to buy, while the substitution effect refers to how changes in the price of a good or service affect the consumer's decision to buy a different, substitute product. Both effects influence consumer behavior by impacting purchasing decisions based on changes in income and prices.


Can you provide an example of the substitution effect and explain how it impacts consumer behavior?

The substitution effect occurs when consumers switch to a cheaper alternative when the price of a product increases. For example, if the price of a brand-name cereal goes up, consumers may choose to buy a generic brand instead. This impacts consumer behavior by influencing their purchasing decisions based on price changes.


Who is the primary consumer of this product?

The primary consumer of this product is typically the target audience or demographic that the product is designed for.


What term is defined as buying a lower-priced product rather than a more expensive product?

I cannot see the terms, but it may be purchasing power.


What is defined as buying a lower-priced product rather than a more expensive product?

Substitution effect


Which if these actions can the consumer product safety commission take to protect the consumer?

Recall an unsafe product.


How do i intrduce my new product to the Rv consumer?

You can introduce your new product to the RV consumer at loveyourrv.com.


Where can someone find archives of consumer product testing?

You can find archives of consumer product testing mainly on the Consumer Product Safety Commission's website. You can also look at Consumer Reports. They have many valuable pieces of information.


Define a consumer?

Someone that buys a product or object is what a consumer is.