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One consumer product particularly vulnerable to substitution is bottled water. With an increasing focus on environmental sustainability, many consumers are shifting to reusable water bottles and water filtration systems, which offer convenience and reduce plastic waste. Additionally, the availability of tap water in many regions provides a cost-effective alternative, making bottled water less appealing over time. This trend underscores the growing preference for eco-friendly and economical options.
Describe the interrelationship between consumer behaviour and the marketing concept
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In my point of view id the way which is taken by company to lead consumer toward its product and it can be reachable through the brand which is the best way providing that your product bring value for your consumer.
1.commodity approach
The dynamic pricing online is vulnerable to consumer backlash because of the high risks involved.
chnage in consumer's equilbrium due to change in income of the consumer..known as income effect.
Marginal rate of substitution
Consumer preferences refer to the choices individuals make when selecting goods and services. The law of diminishing marginal rate of substitution states that as a consumer substitutes one good for another, the marginal rate of substitution decreases. In simpler terms, as a consumer consumes more of one good, they are willing to give up less of another good to continue receiving the same level of satisfaction. This relationship between consumer preferences and the law of diminishing marginal rate of substitution highlights how individuals make trade-offs when making consumption decisions.
Describe the interrelationship between consumer behaviour and the marketing concept
Substitution effect
A change in price can affect consumer behavior in two main ways: substitution effect and income effect. The substitution effect occurs when consumers switch to a cheaper alternative when the price of a product increases. The income effect refers to how a change in price impacts the purchasing power of consumers, influencing their overall buying decisions.
When the price of a good changes, the calculation of income and substitution effects influences consumer behavior. The income effect refers to how changes in price affect a consumer's purchasing power, while the substitution effect relates to how consumers switch between goods based on price changes. These effects together determine how consumers adjust their spending patterns when prices change, ultimately impacting their overall consumption choices.
To calculate the substitution effect in economics, you can compare the change in quantity demanded of a good due to a change in its price, while holding the consumer's overall satisfaction constant. This can be done by analyzing the impact of price changes on the consumer's decision to substitute one good for another.
The income effect refers to how changes in income affect the quantity of a good or service that a consumer can afford to buy, while the substitution effect refers to how changes in the price of a good or service affect the consumer's decision to buy a different, substitute product. Both effects influence consumer behavior by impacting purchasing decisions based on changes in income and prices.
Describe the meaning of utility in economics and explain why it is different from one consumer to another.
the marginal rate of substitution is equal to the ratio of the goods' margial utilities when satisfaction is maximized