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Which are the Factors affecting the selection of distribution channel?

selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .


What is the major channel strategy decisions?

Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only oneIntensive Distribution: this strategy would be where you have the greatest number of intermediaries carry your product (all wholesalers and retailers that are willing to stock and sell your product)Selective Distribution: this strategy is where you distribute your product using a fewer amount of intermediariesExclusive distribution: this strategy is when you selling your product through only a single outlet typically only in one region


How would one describe what a marketing channel is?

The marketing channel is the way how a company delivers its goods from the production to the seller or the processing. A way could be a discounter or specialized dealer. Depends which quality the company wants to stand for. With direct distribution the producer sells to the final-user and with indirect distribution the producer sells over wholesaler or retailers.


How would you a manufacturer of exercise equipment benefit from the addition of another channel of distribution to the two-level channel it now uses?

The benefit obviously would be three channels. You would want to ask the third channel party exactly what distributions they have listed then check with your other two channels if they are already networked with the same networks. You want to make sure it is a fresh new channel to distribute your product or otherwise you gain nothing from the deal.


Why would one retailer seek to be a part of an exclusive distribution channel?

A retailer may seek to be part of an exclusive distribution channel to differentiate itself from competitors and enhance its brand image by offering unique products that are not widely available. This exclusivity can attract a specific customer base, create a sense of prestige, and foster customer loyalty. Additionally, being part of an exclusive channel often allows for better pricing strategies and higher profit margins due to reduced competition.

Related Questions

What company produces the most money from producing candy?

I would probably say that Hershey's makes the most money for Halloween candy.


Can Emma Watson be on Disney channel?

No she would probably be way to busy


Which are the Factors affecting the selection of distribution channel?

selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .


Is candy market growing?

I would say....probably not. The best business the candy market has is during popular holidays (such as Halloween and Valentines' Day). I would say the coffed market is growing much more.


In a range with heterogeneous distribution of suitable habitats the dispersion pattern of a population would probably be?

clumped


Why do you vomit the first day of your period if you ate a lot of candy the day before?

well u propably would vomit if u ate a lot of candy, but its probably because u have a sensitive stomach on your period. well u propably would vomit if u ate a lot of candy, but its probably because u have a sensitive stomach on your period.


What channel is FOX on direct TV?

Channel 38


Would candy be a good thing to give to your boyfriend meaning you like him?

Probably not but flowers woud definetly be good


How many years candy bars been around?

"candy bars" are a more modern term for sweets, so the earliest known candy bars would probably be during Egyptian times with snacks made of foods such as honey.


You think you breathed in a whole m and m candy in your lung?

It's possible, but that would be kind of difficult and you would definitely feel it in your throat, where it would probably get stuck.


What happened if you swallow a candy wrapper?

If you didn't choke on it it would probably slide through your digestive system, maybe uncomfortably.


What is the major channel strategy decisions?

Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only oneIntensive Distribution: this strategy would be where you have the greatest number of intermediaries carry your product (all wholesalers and retailers that are willing to stock and sell your product)Selective Distribution: this strategy is where you distribute your product using a fewer amount of intermediariesExclusive distribution: this strategy is when you selling your product through only a single outlet typically only in one region