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To maintain its strong brand image, Procter & Gamble (P&G) should continue to innovate and adapt its product offerings to meet evolving consumer needs and preferences. Consistent and transparent communication about sustainability initiatives and corporate social responsibility can enhance brand trust and loyalty. Additionally, leveraging digital marketing and engaging with consumers on social media will help strengthen brand connections and relevance in the marketplace. Regularly assessing and responding to consumer feedback will also ensure P&G remains aligned with its audience's expectations.

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1mo ago

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Can i have a sentence for Brand?

no you need a symbol for a brand


What are the limitation of branding?

(i) CostIf you wish to create and maintain a strong brand presence, it can involve a lot of design and marketing costs. A strong brand is memorable, but people still need to be exposed to it, this often requires a lot of advertising and PR over a long period of time, which can be very costly.There are also costs involved with the creating of a brand image or logo (Paying for a designer, printing new letterheads/business cards etc.), and although most of these are only one off costs, they are still relatively large for most small businesses.The exposure of your brand can be left to word of mouth, this will save you money, but will also greatly slow down the exposure your brand receives.(ii) ImpersonalOne of the main problems with many branded businesses is that they lose their personal image. The ability to deal on a personal basis with customers is one of the biggest advantages small business have, and poorly designed branding could give customers the impression that your business is losing its personal touch. (iii) Fixed ImageEvery brand has a certain image to potential customers, and part of that image is about what products or services you sell. If you are known for selling just one product, and you want to sell another product, will you be able to do so effectively ? If you sell computers, would your brand name be suitable for selling vacuum cleaners? If your brand is focused too strongly on one product, it can limit your ability to sell other products. (iv) TimescaleThe process of creating a brand will usually take a long period of time. As well as creating a brand and updating your signs and equipment (e.g. Stationary, vehicles etc…), you need to expose it to your potential customers. It is commonly shown that people need to see an advert at least three times before they absorb it, which means you will need to advertise and promote the brand for a considerable amount of time before it will become well known.


What should you consider before deciding whether or not to buy a brand name?

You should consider if you need the product. If you need it, you should consider if a high quality value is required for this product. If you need quality, a brand name is probably essential. The last step you should take is to compare brands. Watch some reviews by other buyers and compare prices.


Assess the sources of competitive advantage sought by Canon and consider their sustainability for the future?

Canon's competitive advantages primarily stem from its strong brand reputation, extensive research and development capabilities, and a diverse product portfolio that includes imaging and printing solutions. The company's commitment to innovation, particularly in digital imaging technologies, enhances its market position. However, sustainability of these advantages may be challenged by rapid technological advancements and increasing competition in the digital space. To maintain its edge, Canon will need to continuously adapt to changing consumer preferences and invest in emerging technologies, such as artificial intelligence and sustainability-focused practices.


Describe how the positioning strategy adopted for a brand would need to be supported by all other elements of marketing mix?

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Related Questions

What does proctor and gamble need to do to maintain its strong brand images?

Use social media extensively Use corporate branding strategy Get involved in social work and tell the society about their products Focus on innovation and try to reduce the cost conduct research in product quality and collect response from customers and try to maintain its quality By Deepak Khadka from Jilin University China


With social media becoming increasingly important and fewer people watching traditional commerciels on television what does p and g need to do to maintain its strong brand images?

To maintain its strong brand image in the evolving landscape of social media and declining traditional TV viewership, Procter & Gamble (P&G) should prioritize digital marketing strategies that emphasize authentic storytelling and engagement. Leveraging influencers and user-generated content can foster community connections and enhance brand loyalty. Additionally, P&G should invest in data analytics to better understand consumer preferences and tailor campaigns accordingly. By embracing innovative formats and platforms, P&G can effectively reach and resonate with its target audience.


Why do the Olympics need mascots?

You have to have something to sell at the souvenir shops; images of the mascot brand the particular games in question.


Who taught that people need a strong ruler to maintain order?

Daoism or Laozi


What taught that people need a strong ruler to maintain order?

If people didn't have a strong ruler all people would be in chaos.


What Chinese philosophy taught that people need a strong ruler to maintain?

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What was the main reason why the articles of confederation need to be created?

it was created to provide a strong central government which could maintain unity among the 13 colonies


Can i have a sentence for Brand?

no you need a symbol for a brand


Does prepared meals make life easier for senior citizens?

Yes it does. Senior citizens need to go easy on their bodies considering there age. People need to help the elderly and maintain a strong connection with them.


Why does frogs need a strong layer of muscles?

Frogs need a strong layer of muscles to help them move and jump efficiently. The muscles in their limbs and body provide the strength and power needed for these movements. Additionally, the strong muscles support the frog's body structure and allow it to maintain its posture and balance.


What is the name of the images that are used in verification for email registration?

Captcha images are the images you need to decode on websites. They are usually not used to verify email.


A Field Operator can upload images?

Anyone can upload images in a form in HTML. You just need an internet connection to work.