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Services marketing refers to promoting and selling intangible services rather than physical products. It focuses on creating value by highlighting the benefits, expertise, and solutions a service can provide to its target audience. In the context of **book marketing companies**, services marketing involves showcasing how these companies can help authors reach their goals, such as increasing book visibility, boosting sales, and connecting with readers. These companies use strategies like social media campaigns, email marketing, and promotional events to market books effectively, emphasizing the unique benefits of their expertise in the publishing industry.

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Allan

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6mo ago

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