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Ace Marketing is a marketing and fundraising firm. Main Marketing is similar. They help various clients with telemarketing campaigns, while ACE Marketing helps Fortune 500 clients and charities.

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Generic Market vs product market?

A generic market is a market with 'broadly similar' needs and sellers offering various, often diverse ways of satisfying those needs. In contrast, a product market is a type of market with 'very similar' needs and sellers offering various close substitute ways of satisfying those needs.


Co-branding vs co-marketing?

Definition of Co-Branding: The purposeful joining or marrying of two or more brands for mutual benefit. An example would be MSNBC where MicroSoft and NBC joined together to create a new joint venture. Definition of Co-Marketing: The linking to two or more brands going to market together for complementary benefit. An example would be HP with Intel and Microsoft. GM with Boss Audio or Goodyear tires.


What are marketing geographics?

When deciding your target market, you must consider demographics, psychographics, and geographics. Geographics include where your target market lives such as urban vs suburbs, mountains vs beach, different states maybe or countries, and also the climate. So basically, what geography features affect the consumers decision of purchasing the product.


What is the difference between market intelligence and market research?

Market intelligence is information gathered about your market as the space in which you do business. Market research is information gathered about your market as the target audience or customer.Generally market intelligence is more fact-based (like "It's a $3.6B industry with YOY sales growth of 11% in the U.S.") vs. market research, which may sound factual but is often based on opinions out of context (like "4 out of 5 dentists dentists surveyed prefer silk pajamas").


How do you calculate the Market Development Index?

Suppose demand in mkt X is 15% & 25% is untapped demand or we can say potential demand. so market devolment index is Actual demand of the product vs. Potential demand is 60%